On May 2nd 2019, Saks Fifth Avenue Dadeland, Cellcosmet Switzerland and FRIENDS joined forces to help our most vulnerable children in Venezuela. Following a cocktail reception, many guests saw the latest trends and curated selection of gifts for Mother's Day and while they shopped, they were able to help our children since 10% of the event's sales benefited Friends of the Children of Venezuela.
The event was hosted by Irma Martinez, named one of the 25 most powerful women by People en Español magazine and one of the 75 most influential Latinos in the United States by Poder magazine. Irma's passion about the fashion world took her to create the image and style of some of the most famous Hispanic celebrities and today she continues to inspire many women, and especially, a new generation of fashion professionals. Irma was also joined by Emmy Charris, VP at Cellcosmet Switzerland.